There are also wonderful efforts being made by entrepreneurs such as Dr. Hana Ayala, whose IQ Resorts endeavor is being founded on the principles of tourism for conservation through scientific research. In a nutshell, she strives to “inspire a new generation of luxury resorts as spas for the mind and as gateways into journeys of wonder that string and guard heritage marvels along the frontiers of scientific exploration.”
Jeff Weinstein
Editor In Chief, Hotels Magazine
(in: “New Soul of the Hotel Industry?” Hotels, December 2006 p. 7)